Mals Shopping Cart video TutorialsMany people new to websites and/or ecommerce are confused at the in and outs of ecommerce.

Even many people who are fairly good at scripting can set up a store using some popular package such as Mal’s eCommerce and then are left stumped by the idea of making it work with a payment gateway to actually collect money and put it into their account.

The Foundations – How To Collect The Money

Ecommerce simply refers to the practice of shopping online. From the site owner’s perspective, it entails collecting funds from sales transactions on their website and depositing that money into the bank.

In order to collect funds, you need to have a merchant account and a payment gateway (discussed below). Basically, when a person enters their credit card number on a website, the card number and buyer information is sent to a payment gateway. This is done securely. The payment gateway will interface with a payment processor to check availability of funds as well as any other criteria set for accepting transactions. If the funds are available, the payment processor will then deduct the funds.

Merchant Accounts

A Merchant Account is a special type of account specifically for online retailers.

They are designed to allow non-POS (point of sale) transactions using credit cards, or transactions where you don’t have the person’s credit card in hand. In other words, you don’t have a card swiper.

A merchant account is not the same as a bank account. It acts as a go-between between your payment gateway and your bank account, accepting funds from credit cards which are then deposited into your bank.

A merchant account is a relationship based on trust between you and the issuing bank.

The bank takes funds from the buyer’s account and deposits into your account. A payment processor takes care of checking for availability of funds and debiting from the credit card account.

The bank issuing the merchant account is trusting that you will fulfill your end of the transaction by providing the product or service that the buyer purchased.

Payment Gateways

A payment gateway serves as the front end to your merchant account, allowing you to manage funds, transactions, and the like.

It also serves as a connection between your website and your merchant account.

It takes data submitted via your secure order forms and presents it to your processing bank. The processing bank then approves or declines the transaction and sends its response back to the payment gateway.

The payment gateway then turns around and provides this data back to the merchant for appropriate handling of the transaction. A payment gateway, then, does not offer services such as merchant accounts or shopping carts, although some of the larger-known gateways do provide such options as value-added services.

Fraud prevention is a big one because, as stated above, too many fraudulent transactions will result in chargebacks which could end up putting you on the Match List and your merchant account closed.

Some of the common fraud detection mechanisms are Address Verification (AVS) which compares the customer’s address with that on file with the issuing bank, CVV which makes use of the 3-digit security code on the credit card (4-digit on American Express cards).

Most gateways will provide instructions on how to interface with their servers from your web store. Many gateway providers can get you set up with a merchant account at the same time as the gateway. So, in most cases, you do not need to sign up for them separately.

Payment gateways vs third-party processors

Third-party processors, like PayPal and Amazon Payments , may allow you to receive credit card payments online without a merchant account and payment gateway.

Many new e-commerce websites choose to start with a third-party processor. A third-party processor is generally cheaper in the short term, and easier to set up, than a merchant account and payment gateway combination. Other e-commerce websites choose to use a payment gateway and direct merchant account as they are likely to be more cost effective in the long term.

Mal’s Ecommerce is a system which allows you to do all the above with very little knowledge or experience and will have you selling products and services in no time at all. Our tutorials explain everything and speed up your learning experience.

The total cost of these informative tutorials
is just $19.95
and you will get instant delivery.

You will see the system in Action
and receive an email with your Password
to unlock the tutorials.

Purchase Mals Shopping Cart Video Tutorials

Order Mals Shopping Cart Videos Here

Mobile Shopping Cart

How to set up your free Mobile Shopping Cart

Just added the new Mobile Shopping Cart video tutorial.

Finally, a simple and complete webstore system for mobile, from the makers of Mal’s eCommerce.

Setting up a store takes just a few minutes

Choose your Mobile Shopping Cart name

People can find your store using this name or your own domain name if you have one.

Login to the store, set up and configure your departments

You can have up to five departments, each of which can have up to ten categories.

Start entering your product details into your Mobile Shopping Cart

Each of your categories can have up to 30 products.

That is up to 1,500 products, all completely free!

Host your product images at a third party such

as Photobucket if that is more convenient.

Upload your product images to our servers, this requires Android or a desktop browser.

Set up your PayPal account for your Mobile Shopping Cart

Take payments from your customers.

Configure your tax and shipping rules if you need to

Start selling!

The total cost of these informative tutorials
is just $19.95
and you will get instant delivery.

You will see the system in Action
and receive an email with your Password
to unlock the tutorials.

Purchase Mals Shopping Cart Video Tutorials

Order Mals Shopping Cart Videos Here

Mobile Shopping Cart



This is the affiliate program which is built into the cart. It is up to you to manage, support and pay your affiliates

To setup the shopping cart to use mTracker first select it as an option in the My Admin section.

Then go to Affiliate programs in the Cart setup, check the mTracker check box and hit the update button. There is also a Help file in the Admin area of mTracker…

Recruiting affiliates

We are not involved in the business of recruiting affiliates for you. That’s your job!

Potential new affiliates should be directed to the join form at:

It is very important that this link contains your username (userid). Otherwise we don’t know who’s affiliate program they are trying to join.

Affiliate’s admin area

Each affiliate has their own admin area where they can update their personal details and view their statistics. They can login at:

So you will need to provide a link to it on your site.

Reviewed by: Arnie

“I created two web sites for a client who wanted to sell product. I had never set up an ecommerce back end before. I must say, this was so easy that an 11 year old kid could set it up. The free version provides for quite a bit of customization. Much more than I expected. I can recommend Mal’s very highly.”

Here are five ways to recruit the affiliates needed to make your program successful.

1. Make your affiliate program irresistible – It is easier to recruit affiliates by letting them know how your program benefits them. When it comes to affiliate marketing programs, potential recruits want to know what’s in it for them.

2. Make the recruit a priority – Promptly answer all emails concerning your affiliate program. The speed at which you answer queries says a lot about you and your business.

3. Promote your affiliate program – This includes everything from press releases to articles to advertisements. This tactic helps get your name and affiliate program mentioned in front of hundreds of potential recruits.

4. Question current affiliates to attract recruits – Who knows better what will attract new affiliates than current affiliates? Poll affiliates for their opinions on your affiliate program. Ask for their input on how the program can improve. You may not use their suggestions, but the input can help make your program better and more appealing.

5. Join online message boards and networking groups – There are online boards and groups dedicated to affiliate marketing. These are the places a potential recruit will go to learn about affiliate marketing. Participating in these groups can attract people to your program. However, it’s often against the rules to blatantly advertise any specific affiliate program. Instead, offer assistance to people with questions – make yourself useful. You can include a link to your website and a blurb in your signature line.

Reviewed by: Tam

“There is, in my opinion, no easier way to add a store checkout to an existing site Than Mal’s. I was hired to rebuild an existing Ecommerce site that had lost their remote checkout service.

Alot of cart software promise easy integration for existing sites, but when push comes to shove, the actual delivery is lacking, and often time-consuming (which translates to EXPENSIVE for the client). After extensive shopping for a solution, I discovered Mals. Mals was by FAR the quickest, easiest way to get the job done.

The checkout page design is somewhat sparse, but good enough to get the job done — and the price is right!

Purchase Mals Shopping Cart Video Tutorials

Order Mals Shopping Cart Videos Here

Mals Shopping Cart video TutorialsSelling Products and services online a few years ago was a mammoth undertaking however today anybody can do it.

I remember about 10 years ago when I started selling online I had to apply for a merchant account and then a separate online facility.

It cost me a small fortune and days in preparation.

Today I can sign up for any number of third party processors and have the ability to sell online in a matter of minutes.

Add to that I can also install a simple shopping cart system and be able to see anything from apples to downloadable reports and nearly all the work is done for me.

One of the easiest solutions to set up involses signing up for a Paypal account and then integrating it with Mals Shopping cart. The integration simply means adding an email address for everything to work.

Lots of people get bamboozled by technology

If you can fill out a few forms and copy and paste you have 90% of the skills you need to create an online shopping cart for your business. Yes it is that simple!

Probably the hardest thing in today’s market is getting the traffic to your site however a few simple techniques can be appled for a very successful venture.

If you want to start adding a shopping cart for your business a simple one to use is Mals Shopping Cart.

To watch the videos and learn more click here.